LARAH UNIVERSE

Larah’s influences are from Montreal (Canada) and Rabat (Morocco), cities where  Rabea the founder was born and where she lives the most.

“Rabat inspires me by the richness of its heritage and Montreal by the aesthetic purity and simplicity of its architecture… All my creations are a nod to my cultures and to universality”

montreal
rabat

The old Medina of Rabat has a special place for Larah’s inspirations. It is the capital of multiskilled artisans, especially in ancestral techniques leatherwork.

“My father used to spend his after–school time in the family leather workshop, learning and passing on.” Says Rabea

In 2016, she opened her first eco-responsible leather workshop in Casablanca. Rabea supervises the making of the bags. Hand-embroidered by skilled artisans, using ancestral leather embroidery techniques.

Each bag takes several steps of preparation to be ready for embroidery, and then the whole process of bag mounting begins.

workshop larah

EMBROIDERY AND WEAVING

Women are the main contributors to these rare and exceptional embroideries from high atlas mountains.

The embroidery on leather is a multi-process work and it used to be prepared by intermediaries, which reduces women’s income at the end of the circuitry.

We are proud to have installed a system where artisan women are fully paid for their work without any intermediary.

Shop our hand-embroidered bags collection

The zero waste program was launched in the first months of confinment of March 2020.⠀⠀⠀⠀⠀⠀⠀⠀⠀
We could not meet the embroiderers of the Middle Atlas, but the region of the Moroccan High Atlas which seemed spared until then, was there where we had to concentrate our work. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This coincided with the accumulation of leather scraps in our workshop being prepared for recycling.

 

Discover our Zero waste Collection

ZERO WASTE!
THE PROCESS1

THE PROCESS

Let’s take a look at the making process of the Sandra mini bag: A metal stamp with the desired pattern is confectioned, then the leather is stamped, the thread is woven and the technique of embroidery begins. The fabrication process starts, and the recycling of the wasted leather too.

 

 

 

Shop Hand-embroidered Sandra bag

SUSTAINABILITY AND ECOLOGY.

Our artisan’s health is important to us. We all know the astronomical quantity of glue used in the leather-making industry. We, as a small leather shop are one of the rarest workshops that use ecological glue. It prevents our workers from inhaling toxic components and atmosphere pollution.

 Climate changes are our main preoccupation. We can choose to save the planet with a conscientious purchase. For us, sustainability is about everyday choice.

The living conditions of the women artisans of the Middle Atlas are particularly harsh, it is for this reason that we launched the bracelets of solidarity. All benefits are paid to them.

Shop Solidarity bracelets

SUSTAINABILITY AND ECOLOGY.

Thank you for all your support!

What can we do for you ?

We search for the best-unseen Moroccan makers and unveil their creations.  Through this journey, you discover who, where, and how each unique piece comes to life. We group together the small Artisans and provide them the scale to compete with the giants of the industry, offering marketing tools and logistic support.

OUR MISSION IS TO CONNECT PEOPLE SEEKING UNIQUE HIGH-QUALITY GOODS WITH THE BEST MADE IN MOROCCO ARTISANS, AT A FAIR PRICE

Find your unique piece, entirely made by hand with the highest quality materials. We’ll bring a piece of Italy to your door.

Hour Of Operation
Monday: 9-6PM
Tuesday: 9-6PM
Wednesday: 9-6PM
Thursday: 9-6PM
Friday: 9-6PM
Saturday: 10-2PM
Sunday: Closed
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